I’m writing this blog in a hotel room in Boston. I flew out here on a red eye flight for my first MarketingProfs B2B Forum. I’m stoked about this conference. I’m also stoked about this blog – even though it’s not perfect right now. See, the thing about being a writer is that I need to just write. The problem is that when you’re trying to create a home for your words on the web, you get in your own way.

The blog has to be perfect.

I have to have everything ready.

Is the design too boring?

Do I need to come up with a better tagline?

Shouldn’t I have a backlog of content? Continue reading →