It’s December, which means we’re all planning for 2017 in our businesses.
According to the latest research from the Content Marketing Institute, only 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan.
This is baffling to me.
I know content marketing can feel overwhelming, especially as a small business owner or a solopreneur trying to grow your business, which is why it’s crucial to have a written plan you can follow throughout the year.
The first question I ask my clients when doing planning for the following year isn’t about their marketing strategy. The first question is “what are your business goals for 2017?” Once you have your business plan and your benchmarks set for the year, then you can create a content marketing strategy that will ladder up to those business goals.
Confession: I’m really good at executing this for my clients, but I let my own marketing fall through the cracks. I know this is a challenge a lot of solopreneurs and freelancers have. Which is why my business strategy for 2017 is to treat myself like a client.
For small business owners, one of the biggest challenges is not being sure where to begin with documenting a content strategy. How do you create an editorial calendar? What should be included on there? How do you measure success? Which dates should you be focusing on?
I’ve got the answer to the first two questions for you. While I’ll be releasing a full content marketing guide for solopreneurs and small businesses in the beginning of 2017, I’ve got a special treat for you today.
I’ve created a customizable content marketing plan template for you to get a head start on getting your content plan down in writing. It’s the same exact template I’ll be using for my own plan, and it’s the same one I’ve customized for my clients in the past.
And I’m giving it to my newsletter subscribers – for free. You’ll also be the first one to get a copy of the guide when it’s completed!
Want to be the first one to get a copy of the full content marketing guide when it’s ready? Sign up for my newsletter!
What’s your biggest struggle with content marketing?
Know someone who can use this template? Is this perfect for your Twitter audience? Click below to share the post and the love!
I do have to let you know this post contains potential spoilers about the show, but it’s mainly focused on ‘Gilmore Girls’ business lessons.
My networks were abuzz about the release of the Gilmore Girls revival on Netflix during Thanksgiving weekend. I knew I would have a lot of feelings about the show but I didn’t expect to be writing a post about business lessons from ‘Gilmore Girls’.
Yet, here we are. Inspiration strikes me at the oddest times.
“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison
Am I the only one who gets inspiration fatigue? Every morning, I see a new blog or article pop-up in my feed about success.
- 4.32 Things Every Successful Person Does Before Coffee
- The Road to Success is Paved with Unicorns
- Want to be successful? Well, you can’t.
OK, maybe that last one wasn’t so inspirational, but the thing is, that’s how I feel at times. It’s great to be inspired and motivated. I’ve met wonderful people who are successful in their own ways. Sometimes, it’s the obvious success and other times, their success is so unique, they just live it instead of talking about it.
But you know what we don’t hear about often?
The failures. (more…)
The aftermath of an invigorating conference like Content Marketing World is usually two-fold:
- I walk away inspired and empowered to pursue my passions.
- While all that inspiration is surging through me, I go through the recovery phase, which includes a blue period, missing the constant interaction, and recharging from that constant interaction.
You can call me a lot of things but “simple” isn’t one of them.
There’s usually a third phase but I’ve come to accept that particular phase to be a constant in my life. I try to push it out of my mind and forget about it. At times, I’m fooled into thinking I’ve conquered it but it returns at the most inconvenient times to cripple my progress.
As entrepreneurs, we don’t talk about fears as often unless it’s in a book, we’re asked about it, or there’s a listicle on Forbes quoting something we mentioned in a conversation.
We all have fears.
We don’t volunteer this information because we think it makes us look weak.
Maybe it does. Maybe after reading this blog, you’ll reconsider your opinion of me. You have that freedom. (more…)
Disclaimer: There will be more than one post related to CMWorld
Truth be told, I’m still going through my notes from Content Marketing World. The notes I took in addition to all of the tweets I sent out during the week. I may have gone a little overboard on Twitter, but there were so many great insights! As a writer and strategist, I’m naturally planning out content themes around the sessions I attended so look out for those in the upcoming weeks. (Oh and subscribe to my email newsletter!)
For this post, I wanted to focus on the major takeaways from the conference, the ones that haven’t stopped bouncing around my brain. (more…)