When we see brands being funny or snarky on social media, we either groan or it gives us momentary comic relief, but does a brand’s snarky attitude translate into sales? How do your customers really feel about it? According to the Q2 2017 Sprout Social Index, snark doesn’t always sell. (more…)
I’m Berrak Sarikaya, the Amplifier behind this blog, and I’m so glad you’re here! Whether you stumbled here from social media, another blog, or we met at a conference, I hope you’ll stay.
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