It’s my favorite time of year–in just a few days, I’ll be getting on a plane to Cleveland for Content Marketing World. This will be my fourth year attending and honestly, it’ll be my busiest year yet. I’m proud to be speaking (and leading my own session!) this year, as well as co-hosting the Creator Breakfast with Jay Acunzo. Since last year, I’ve also joined an agency as a full-time employee, and I will be representing them as well as my own company at the conference this year.
My focus has shifted a lot as my experience has evolved over the past few years. Every year, I try to get out of my comfort zone with the sessions I attend instead of going to ones on topics that I’m familiar with. I would also love to spend more time networking as my schedule allows, so if you’re going to be at any of the following sessions or the events, let’s be sure to connect!
Of course, if you’re going to be staying through Friday, I would love to see your faces in my session Friday morning!
Here’s my tentative schedule and the sessions I’m looking forward to the most at this year’s Content Marketing World. The best way to reach me is on Twitter or in the CMWorld Community Slack (which you should join if you haven’t already).
Tuesday, September 4
I arrive in Cleveland around 9:30 am on Tuesday morning. After getting settled at the hotel and grabbing lunch with a friend, I’ll be around all day for coffee meetings until about 4:30 PM. So if you’re in Cleveland and want to meet up, let me know! Of course, I will also be at the Kickoff Party at the Rock & Roll Hall of Fame.
Wednesday, September 5
- 10:15 AM: Content Strategy & SEO for B2B Lead Generation
- 11:20 AM: Building a “Media Company” inside a Marketing Department
- 2 PM: LinkedIn Content Marketing Strategies
- 2:50 PM: 5 Creative Ways Marketers Can Enable Their Sales Teams
- 8:30—> House of Blues and evening shenanigans
Thursday, September 6
Start your day with me, Jay Acunzo, and fellow creators at the CMWorld Creators Breakfast! Details here.
- 10:15 AM – Content Promotion Framework with Actionable Tips
- 11:05 AM – The Agency Edge 2018
- 12:05 PM – Influencer Marketing is Only for B2C Brands
- 2:35 PM – How to Avoid Vanilla: Using Data & Storytelling
- 6 PM —-> Orange Night Out!
Friday, September 7
THIS IS MY BIG DAY! I’ll be leading my first solo session on Lean Content Marketing for Startups at 9 AM before hitting the road to Detroit. I will be bringing the cat GIFs and there are rumors of some strawberry jam floating around.
Are you going to Content Marketing World? What sessions are you looking forward to the most this year? Be sure to: