Let’s Embrace The “F” Word


“I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas A. Edison

Am I the only one who gets inspiration fatigue? Every morning, I see a new blog or article pop-up in my feed about success.

  • 4.32 Things Every Successful Person Does Before Coffee
  • The Road to Success is Paved with Unicorns
  • Want to be successful? Well, you can’t.

OK, maybe that last one wasn’t so inspirational, but the thing is, that’s how I feel at times. It’s great to be inspired and motivated. I’ve met wonderful people who are successful in their own ways. Sometimes, it’s the obvious success and other times, their success is so unique, they just live it instead of talking about it.

But you know what we don’t hear about often?

The failures.

From the beginning, our lives are filled with trial and error. As babies, we try to figure out the noises that make our parents pay attention to us when we’re hungry. We fall flat on our faces a thousand times before we successfully crawl for the first time.

This concept of failure before success follows us our entire lives, and yes, in our professional lives, too.

Tell me those stories. Tell me what didn’t work. Show me your failure to give me a better understanding of your success.

As a result of conversations I’ve had with friends, I decided to create a blog series on failure.

It could absolutely flop.

It’s very likely that no one will want to share their story of failure. If that’s the case, then I’ll use it as a lesson before moving on to my next project.

So, let’s give this a shot. I have a few people I’ll be reaching out to for stories, but I need your help too. Share this blog with your networks, friends, and family. If you’re thinking I only want to share stories from those in the marketing world, you’re wrong.

There’s a lesson in every story of failure, from every industry, across all unique experiences. I want to amplify those unique stories.

More importantly, I need your help with coming up with a name for this series. Leave a comment below with your favorite option, or a new suggestion!

  • Embracing Failure
  • FailureToSuccess
  • Fail First
  • No Fail, No Gain

Are you ready to share your story? Take a couple of minutes to fill out the form below. If you haven’t read my failure story yet, you can find it here.



The aftermath of an invigorating conference like Content Marketing World is usually two-fold:

  • I walk away inspired and empowered to pursue my passions.
  • While all that inspiration is surging through me, I go through the recovery phase, which includes a blue period, missing the constant interaction, and recharging from that constant interaction.

You can call me a lot of things but “simple” isn’t one of them.

There’s usually a third phase but I’ve come to accept that particular phase to be a constant in my life. I try to push it out of my mind and forget about it. At times, I’m fooled into thinking I’ve conquered it but it returns at the most inconvenient times to cripple my progress.

As entrepreneurs, we don’t talk about fears as often unless it’s in a book, we’re asked about it, or there’s a listicle on Forbes quoting something we mentioned in a conversation.

We all have fears.

We don’t volunteer this information because we think it makes us look weak.

Maybe it does. Maybe after reading this blog, you’ll reconsider your opinion of me. You have that freedom.  (more…)

Slow Down to Reach Content Marketing Success (and some other CMWorld takeaways)


Disclaimer: There will be more than one post related to CMWorld

Truth be told, I’m still going through my notes from Content Marketing World. The notes I took in addition to all of the tweets I sent out during the week. I may have gone a little overboard on Twitter, but there were so many great insights! As a writer and strategist, I’m naturally planning out content themes around the sessions I attended so look out for those in the upcoming weeks. (Oh and subscribe to my email newsletter!)

For this post, I wanted to focus on the major takeaways from the conference, the ones that haven’t stopped bouncing around my brain. (more…)

7 Reasons CMWorld Is Like Coming Home


There are no shortages of conferences throughout the year. There are small ones. There are huge ones. There are super specialized ones.

Hell, I even cofounded a specialized conference with three amazing people.

Not every conference is created equal.

Good news: The industries and internet are big enough for all of us. Local conferences are great for those with small budgets who don’t have the luxury of traveling on a company/client account.

Bad news: More often than not, quantity sacrifices quality.

As a freelancer-turned-solopreneur, I haven’t had the luxury of having a large conference budget. I’ve been lucky enough to have clients who saw the value proposition in covering my expenses, and other times, I’ve volunteered in exchange for attendance.

For me, the CMWorld conference was like coming home. I was surrounded by like-minded individuals who were passionate about content marketing, making a difference, and genuinely helping their clients/customers. I fell in love with the color orange. I walked away inspired and exhilarated.

After volunteering at this conference last year, even though I had introvert fatigue, I was also exhilarated. I felt connected to every single person there because we all shared the same passion, in varying degrees. Different industries, different backgrounds, but all with a common passion: content and content marketing.

Here are the 7 ways attending CMWorld felt like coming home.

What do the new Twitter changes mean for you?

Our favorite platform Twitter just announced a few upcoming changes that have me pretty excited. It’s no secret that I love Twitter as a platform. When used correctly, it’s one of the best tools to #AmplifyYourBiz. So what are these Twitter changes and what does it mean for you? They all have to do with doing more with the 140-character limit that makes the platform special (at least it does to me.) (more…)